Tampa, Lakeland, Nature Coast, Ocala & The Villages Media Kits

Who we mail

Where we mail

When we mail

What we mail

TheHomeMag selects owner-occupied single-family homes throughout each area. We look at the homes value, household incomes, age of the homes, and buying capacities from each home.

TheHomeMag Tampa & Select Editions mails to 280,000 homes every 4 weeks. TheHomeMag Lakeland mails to 75,000 homes every 4 weeks. TheHomeMag Nature Coast mails to 75,000 homes every 4 weeks. TheHomeMag Ocala & The Villages mails to 100,000 homes every 4 weeks.

Our typical homeowner, has an average of 57 years young, in a home that is on average 36 years old, with an average household income of $149,900, living in an home valued average of $701,191.

Tampa & Lakeland Distribution

Nature Coast Distribution

Ocala & The Villages Distribution

Printing & Mailing Schedule

Issue 6, 2024
AD DEADLINE: May 1
IN-HOME: May 16

Select Edition IN-HOME: May 30

Issue 7, 2024
AD DEADLINE: May 29 
IN-HOME: June 13

Select Edition IN-HOME: June 27

Issue 8, 2024
AD DEADLINE: June 26 
IN-HOME: July 11

Select Edition IN-HOME: July 25

Issue 9, 2024
AD DEADLINE: July 24 
IN-HOME: Aug 8

Select Edition IN-HOME: Aug 22

Issue 10, 2024
AD DEADLINE: Aug 21
IN-HOME: Sept 5

Select Edition IN-HOME: Sept 19

Issue 11, 2024
AD DEADLINE: Sept 18
IN-HOME: Oct 3

Select Edition IN-HOME: Oct 17

Issue 12, 2024
AD DEADLINE: Oct 16
IN-HOME: Oct 31

Select Edition IN-HOME: Nov 14

Issue 13, 2024
AD DEADLINE: Nov 13
IN-HOME: Nov 29

Select Edition IN-HOME: Dec 12

Issue 1, 2025
AD DEADLINE: Dec 18
IN-HOME: Jan 2

Select Edition IN-HOME: Jan 16

Issue 2, 2025
AD DEADLINE: Jan 15
IN-HOME: Jan 30

Select Edition IN-HOME: Feb 13

Issue 3, 2025
AD DEADLINE: Feb 12
IN-HOME: Feb 27

Select Edition IN-HOME: Mar 13

Issue 4, 2025
AD DEADLINE: Mar 12
IN-HOME: Mar 27

Select Edition IN-HOME: Apr 10

Products

 
Magazine: 8” x 10.5“

TheHomeMag® Magazine

Our full-color, full-sized magazine has proven to be the most productive marketing tool for home improvement businesses throughout every corner of the home improvement sector. TheHomeMag offers quarter, half, full and double page ads, premium placements, and front and back cover options that launch your business into the spotlight - printed on high quality paper and delivered into the most qualified mailboxes. Our magazine offers flexible pricing ranges from as low as $495 to $6,400 per mailing, pricing will vary depending on ad size, how many homes you want to target between our different zones, your desired commitment, and includes design, qualified home list, printing, and mailing to qualified homeowners.

DML Card: 5” x 9”

D​etached Marketing Label™ Postcard

Our Detached Marketing Label ​Postcard (DML) ​delivers into mailboxes​ accompanied by TheHomeMag magazine, like a beautiful postcard. Our 2-sided, full color, 5” x 9” ​full-gloss DML Postcards offer the full exposure and up-front commitment a stand-alone postcard provides, but is considerably less expense – up to 75% off the cost of creating and mailing a standard postcard – as low as 14 cents per piece. These cards are priced per piece and rates vary based upon the number of cards you print at one time. DML Postcards are limited to just one card per mailing address and includes design, qualified home list, printing, and mailing to qualified homeowners.

Pop-Out™ Single Sheet Insert & Multi page insert

Our single or multi-page Pop-Out is an extended heavyweight inserted sheet of coated paper ​delivered to mailboxes​ inside of TheHomeMag magazine. The 2-sided or 4 page, full color, 8.375” x 10.875” ​full-gloss insert stands out from the magazine by extending above the top and body of the magazine by nearly one half-inch, giving you added space for your immediate message. This limited availability Pop-Out gives you more than 182 square inches of advertising real estate and the piece offers affordable, competitive pricing. This Pop-Out includes design, qualified home list, printing, and mailing to qualified homeowners.

Bookmark: 11.5” x 5.25”

BookMark™

Our BookMark is an extended heavyweight and gloss-coated insert ​arriving in mailboxes​ inside of TheHomeMag magazine. Our 2-sided, full color, 5.25” x 11.5” ​full-gloss cardstock insert stands out from the magazine by extending a full one inch above the top of the magazine, giving your ad a two-sided 5” wide message to immediately grab readers. This limited availability BookMark gives you more than 120 square inches of heavy cardstock advertising real estate for as low as 9 cents per piece and includes design, qualified home list, printing, and mailing to qualified homeowners.

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TheHomeMag Select Edition® Magazine

Our full-color, full-sized mid-cycle magazine, mails two weeks after our TheHomeMag magazine. TheHomeMag Select Edition® offers quarter, half, full and double page ads, premium placements, and front and back cover options – much like our core magazine – all on high quality paper into an additional 80,000 qualified homeowners mailboxes. Our magazine offers flexible price ranges from as low as $325 to $2,795+ per mailing and includes call tracking, design, printing, and mailing to qualified homeowners. TheHomeMag Select Edition is only available in the Tampa market.