Tampa, Lakeland, Nature Coast, Ocala & The Villages Media Kits

Who we mail

Where we mail

When we mail

What we mail

TheHomeMag strives to select only owner-occupied single-family homes with higher values, incomes, and buying capacities. Our Tampa magazine mails to a little more than 280,000 homes once every 4 weeks. Our Lakeland magazine mails to 75,000 homes once every 4 weeks. Our Nature Coast Magazine also mails to 75,000 homes every 4 weeks. Our Ocala & The Villages Magazine mails to 100,000 homes every 4 weeks.

Our typical homeowner, has an average of 56 years young, in a home that is on average 37 years old, with an average household income of $92,350 living in an home valued home average of $423,950. 

Tampa & Lakeland Distribution

Nature Coast Distribution

Ocala & The Villages Distribution

Printing & Mailing Schedule

Issue 8, July 2022
AD DEADLINE: July 6 
IN-HOME: July 26

Select Edition IN-HOME: Aug 9

Issue 9, August 2022
AD DEADLINE: Aug 3
IN-HOME: Aug 23

Select Edition IN-HOME: Sept 6

Issue 10, September 2022
AD DEADLINE: Aug 30 
IN-HOME: Sept 20

Select Edition IN-HOME: Oct 4

Issue 11, October 2022
AD DEADLINE: Sept 28 
IN-HOME: Oct 18

Select Edition IN-HOME: Nov 1

Issue 12, November 2022
AD DEADLINE: Oct 26 
IN-HOME: Nov 15

Select Edition IN-HOME: Nov 29

Issue 13, December 2022
AD DEADLINE: Nov 23
IN-HOME: Dec 13

Issue 1, 2023
AD DEADLINE: Dec 14
IN-HOME: Jan 10

Select Edition IN-HOME: Jan 24

Issue 2, 2023
AD DEADLINE: Jan 18 
IN-HOME: Feb 7

Select Edition IN-HOME: Feb 21

Issue 3, 2023
AD DEADLINE: Feb 15
IN-HOME: Mar 7

Select Edition IN-HOME: Mar 21

Issue 4, 2023
AD DEADLINE: Mar 15 
IN-HOME: Apr 4

Select Edition IN-HOME: Apr 18

Issue 5, 2023
AD DEADLINE: Apr 12 
IN-HOME: May 2

Select Edition IN-HOME: May 16

Issue 6, 2023
AD DEADLINE: May 10 
IN-HOME: May 30

Select Edition IN-HOME: June 13

Issue 7, 2023
AD DEADLINE: June 7
IN-HOME: June 27

Select Edition IN-HOME: July 11

Products

 
Magazine: 8” x 10.5“

TheHomeMag® Magazine

Our full-color, full-sized magazine has proven to be the most productive marketing tool for home improvement businesses throughout every corner of the home improvement sector. TheHomeMag offers quarter, half, full and double page ads, premium placements, and front and back cover options that launch your business into the spotlight - printed on high quality paper and delivered into the most qualified mailboxes. Our magazine offers flexible pricing ranges from as low as $495 to $6,400 per mailing, pricing will vary depending on ad size, how many homes you want to target between our different zones, your desired commitment, and includes design, qualified home list, printing, and mailing to qualified homeowners.

DML Card: 5” x 9”

Detached Marketing Label™ Postcard

Our Detached Marketing Label Postcard (DML) delivers into mailboxes accompanied by TheHomeMag magazine, like a beautiful postcard. Our 2-sided, full color, 5” x 9” full-gloss DML Postcards offer the full exposure and up-front commitment a stand-alone postcard provides, but is considerably less expense – up to 75% off the cost of creating and mailing a standard postcard – as low as 14 cents per piece. These cards are priced per piece and rates vary based upon the number of cards you print at one time. DML Postcards are limited to just one card per mailing address and includes design, qualified home list, printing, and mailing to qualified homeowners.

Pop-Out™ Single Sheet Insert

Our single sheet Pop-Out is an extended heavyweight inserted sheet of coated paper delivered to mailboxes inside of TheHomeMag magazine. The 2-sided, full color, 8.375” x 10.875” full-gloss insert stands out from the magazine by extending above the top and body of the magazine by nearly one half-inch, giving you added space for your immediate message. This limited availability Pop-Out gives you more than 182 square inches of advertising real estate and the piece offers affordable, competitive pricing. This Pop-Out includes design, qualified home list, printing, and mailing to qualified homeowners.

Bookmark: 11.5” x 5.25”

BookMark™

Our BookMark is an extended heavyweight and gloss-coated insert arriving in mailboxes inside of TheHomeMag magazine. Our 2-sided, full color, 5.25” x 11.5” full-gloss cardstock insert stands out from the magazine by extending a full one inch above the top of the magazine, giving your ad a two-sided 5” wide message to immediately grab readers. This limited availability BookMark gives you more than 120 square inches of heavy cardstock advertising real estate for as low as 9 cents per piece and includes design, qualified home list, printing, and mailing to qualified homeowners.

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TheHomeMag Select Edition® Magazine

Our full-color, full-sized mid-cycle magazine, mails two weeks after our TheHomeMag magazine. TheHomeMag Select Edition® offers quarter, half, full and double page ads, premium placements, and front and back cover options – much like our core magazine – all on high quality paper into an additional 80,000 qualified homeowners mailboxes. Our magazine offers flexible price ranges from as low as $325 to $2,795+ per mailing and includes call tracking, design, printing, and mailing to qualified homeowners. TheHomeMag Select Edition is only available in the Tampa market.