About TheHomeMag®

TheHomeMag® story began in 2002 as a direct-mailed local home improvement resource mailing to 100,000 residents in Lee County FL. Today, we are America’s largest home improvement targeted direct mail product [magazine, envelope, or other], mailing over 125MM+ magazines annually in 30 states and 69 markets.

Our Tampa magazine, launched in August 2005. We now mail to 530,000 homes every 4 weeks with TheHomeMag Tampa East and West, TheHomeMag Select Edition East & West, TheHomeMag Lakeland, TheHomeMag Nature Coast, and TheHomeMag Ocala & The Villages. We select homes all throughout the Greater Tampa Bay Area in Clearwater, Tampa, Palm Harbor, St. Petersburg, Tarpon Springs, Safety Harbor, Trinity, Riverview, New Tampa, West Chase, Lithia, Fish Hawk, Davis Island, Lakeland, Winter Haven, Davenport, Spring Hill, Crystal River, Brooksville, Ocala, Dunnellon, The Villages and several others.

TheHomeMag delivers to single family residential homes, no apartments, no condos, no mobile homes, we select owner occupied homes and select the highest valued homes.  Secondly we only allow home improvement companies to advertise in the magazine, no restaurants, no doctors, lawyers, dentists, etc.  This creates a unique niche market and drives premium leads to our advertisers. Home owners pick up our magazine when they are looking to improve their homes, not when they are looking for dinner coupons. The average homeowner spends over $12,000 per year on home improvement, they are not making those decisions when they are looking up dinner options for the night. Our readers go cover to cover and we have call tracking to show just that. The majority of the phone numbers printed in our magazine are not the actual businesses direct phone number, they are unique call tracking numbers which can only be found in our magazine.  We set up each advertiser to have full access to their calls to see exactly how the ad performs and they can listen to the calls to qualify the leads as well as how many calls come from the ad.

Today, TheHomeMag is a collection of 66 corporately and franchise owned publications collectively mailing 125,000,000 magazines and 100,000,000 cards and inserts, all producing their local edition of TheHomeMag with the same Customer Experience Mission: to clear the path to make it easy for our skilled and committed advertisers to work with us and to work for our homeowner audience.